--- title: Magento and Adobe Commerce SEO agency | ROAS Expert description: Magento and Adobe Commerce SEO for Google and AI assistants. We fix filter URLs, canonical tags, JavaScript rendering, feeds and bot rules. Audit $1,500. image: https://roasexpert.com/hubfs/roas-expert-visuals/roas-expert-sharing-1200x630.png --- [Skip to content](https://roasexpert.com/agentic-seo/magento#main-content) [![ROAS Expert Horizontal Logo](https://roasexpert.com/hs-fs/hubfs/image.png?width=164&height=48&name=image.png)](https://roasexpert.com/) - Services Show submenu for Services - [Growth Marketing](https://roasexpert.com/growth-marketing) - [Agentic SEO](https://roasexpert.com/agentic-seo) - [Product Consulting](https://roasexpert.com/product-consulting) - [Web Development](https://roasexpert.com/web-development) - Who we help Show submenu for Who we help - [DTC and ecommerce](https://roasexpert.com/dtc-ecommerce) - [SaaS](https://roasexpert.com/saas) - [AI startups](https://roasexpert.com/ai-startups) - [Free SEO audit](https://tools.roasexpert.com/?utm_source=roasexpert&utm_medium=nav) - [Pricing](https://roasexpert.com/pricing) - [About](https://roasexpert.com/about) - [Insights](https://roasexpert.com/blog) Open main navigation Close main navigation - Services Show submenu for Services - [Growth Marketing](https://roasexpert.com/growth-marketing) - [Agentic SEO](https://roasexpert.com/agentic-seo) - [Product Consulting](https://roasexpert.com/product-consulting) - [Web Development](https://roasexpert.com/web-development) - Who we help Show submenu for Who we help - [DTC and ecommerce](https://roasexpert.com/dtc-ecommerce) - [SaaS](https://roasexpert.com/saas) - [AI startups](https://roasexpert.com/ai-startups) - [Free SEO audit](https://tools.roasexpert.com/?utm_source=roasexpert&utm_medium=nav) - [Pricing](https://roasexpert.com/pricing) - [About](https://roasexpert.com/about) - [Insights](https://roasexpert.com/blog) - [Book a call](https://roasexpert.com/contact) [Book a call](https://roasexpert.com/contact) # Magento and Adobe Commerce SEO for search engines and AI assistants. Magento ships with canonical tags off, filter URLs open to crawlers and no stock status in product markup. We fix that, then make your catalog readable to ChatGPT, Google AI Mode, Gemini, Copilot and Perplexity. [Book a 30-minute call](https://roasexpert.com/contact) [See pricing](https://roasexpert.com/pricing) Starts with a $1,500 [audit](https://roasexpert.com/audit) over 2 to 3 weeks. ## What Magento gives you out of the box, and where it leaks Checked against Magento 2.4 code and Adobe’s docs, October 2026. | Area | Out of the box | Where it leaks | | --- | --- | --- | | Layered navigation | Each filter adds a URL parameter, and filters stack. | Every combination can be crawled and indexed. | | Canonical tags | Off for categories and products. | Filtered and duplicate URLs compete with the real page. | | robots.txt | Empty, set per website under Content \> Design \> Configuration. | Reset To Defaults inserts `Disallow: /*?`, which also blocks tagged feed links. | | XML sitemap | Cron rebuilds and robots.txt submission ship off. | New products wait for a manual rebuild. | | Product markup | Luma microdata for name, SKU, description, image, price and reviews. No JSON-LD. | No availability, brand or GTIN. Hyvä adds availability. | | Rendering | Luma and Hyvä render on the server. PWA Studio and Edge Delivery render in the browser. | Luma builds size and color options in JavaScript. | ## Where Magento stores lose visibility Six leaks we check first, and what we change. ### Filter URLs that eat crawl budget Google warns faceted URLs can multiply without end and slow the crawl of new pages. We turn searched-for filters into categories and block the rest in robots.txt. ### Canonical tags left at No On 2.4.7 and older, switching on the category tag points page 2 to page 1. We turn both tags on, patch pagination and crawl every template. ### Price and options built in JavaScript Most AI crawlers don’t run scripts, and Google says script-built markup makes Shopping crawls less reliable. We put price, stock, variants and JSON-LD in the first HTML. ### Feeds that disagree with the page Google can disapprove items whose feed price or stock differs from the page, and in the UK or Germany, feed prices must include VAT. We build page, markup and feed from one record, as our [product feeds guide](https://roasexpert.com/blog/product-feeds-for-ai-shopping) explains. ### Bot rules at Fastly or Cloudflare Blocking AI training on Cloudflare also blocks crawlers that search and train. On Adobe Commerce on cloud, bot blocks live in custom VCL snippets. We test every rule against OAI-SearchBot, PerplexityBot and Googlebot. ### B2B catalogs guests can’t see Crawlers arrive as guests, and Adobe ships the B2B public shared catalog empty. We assign products to it and keep specs and stock public. ## What we do on Magento Our [Agentic SEO service](https://roasexpert.com/agentic-seo), scoped for Magento and Adobe Commerce. ### Audit 2 to 3 weeks - Filter, canonical, robots.txt and sitemap settings per store view - Raw HTML checks of product, category and variant pages - Fastly, Cloudflare and robots.txt rules tested against AI crawlers - A baseline on your buyer prompts, and a backlog with an owner and a deadline for each item $1,500 ### Implementation Scoped from the audit - Canonical, pagination and filter parameter rules - Server-rendered price, stock and variants, with Product JSON-LD - Google feeds on the Merchant API, plus ChatGPT and Microsoft feeds - CDN rules and a GA4 channel for AI assistants From $6,000 ### Retainer Monthly - Share-of-voice reporting on your buyer prompts - Feed health and Merchant Center diagnostics - Crawl checks after upgrades and extension updates - Page fixes every month, and a quarterly re-audit $1,500 a month under 500 SKUs. $3,000 a month above that, or for marketplaces The audit fee comes off your first retainer invoice if you sign the retainer SOW within 30 days of the readout. It is capped at that invoice, with no carry-over and no cash refund. ## Marketplaces and multi-seller catalogs ### Faceted navigation rules We index the filter combinations buyers search for and block the rest by parameter. Google advises a 404 for empty combinations you leave crawlable. ### Seller attribution in feeds Google requires `external_seller_id` on every offer in a multi-seller account, and those accounts can’t show seller names. OpenAI requires `seller_name` on every row, plus `marketplace_seller` for third-party offers. ## Honest scope by market Agent checkout is US-first, and Adobe’s agentic features are part shipped, part announced. Outside the US, the work today is discovery, not checkout. | Feature | Status | | --- | --- | | Adobe UCP and ACP support | Committed on [18 February 2026](https://business.adobe.com/blog/adobe-commerce-commits-to-agentic-commerce-standards). We found no setup docs. | | Adobe Commerce MCP server | Marked coming soon in docs updated 17 June 2026. | | Adobe Catalog Agent | Available on Adobe Commerce on cloud, per Adobe on 7 August 2026. | | ChatGPT shopping | Live in the US. Feeds by approval, checkout on your site. | | Google UCP checkout | US pilot. Canada and Australia next, then the UK, per Google on 20 May 2026. | | Copilot Checkout | US buyers paying in US dollars, since January 2026. | Status on 6 October 2026. Our [Magento status report](https://roasexpert.com/blog/agentic-seo-for-magento-and-adobe-commerce) has the sources. ## Questions ### Do we need to move to Shopify? No. These leaks are settings, templates and feeds. Shopify’s Agentic plan can also list products from other platforms. If you move anyway, see [agentic SEO for Shopify](https://roasexpert.com/agentic-seo/shopify) and our [Shopify builds](https://roasexpert.com/web-development). ### Does this work on Magento Open Source? Yes. Everything except the B2B item applies. Adobe’s AI tools, like Catalog Agent, are documented for Adobe Commerce only. ### We run Hyvä. Are we covered? On rendering, yes. Hyvä renders on the server and marks up availability, but brand, GTIN, shipping and returns still need adding. ### Should we move to Adobe Commerce as a Cloud Service? Not for AI features alone. It doesn’t support Luma, and its Edge Delivery storefront renders product data in the browser until you deploy Commerce Prerender. ### How do you measure AI traffic? GA4’s AI Assistant channel counts visits from ChatGPT, Gemini and Copilot, but not Google’s AI Overviews or AI Mode. We add crawler counts from your logs. See our [GA4 guide](https://roasexpert.com/blog/ai-assistant-traffic-in-ga4). ## Find out what AI assistants see on your Magento store Tell us your Magento version, theme and markets, and we’ll tell you where to start. [Book a 30-minute call](https://roasexpert.com/contact) Or email [rishabh@roasexpert.com](mailto:rishabh@roasexpert.com) [![ROAS Expert Logo](https://roasexpert.com/hubfs/image%20(1).svg "ROAS Expert Logo")](https://roasexpert.com/) ROAS Expert is a small senior growth team for DTC brands, SaaS and AI startups. [rishabh@roasexpert.com](mailto:rishabh@roasexpert.com) - [Pricing](https://roasexpert.com/pricing) - [About](https://roasexpert.com/about) - [Insights](https://roasexpert.com/blog) - [Free SEO audit](https://tools.roasexpert.com/?utm_source=roasexpert&utm_medium=footer) - [Contact](https://roasexpert.com/contact) - [Privacy](https://roasexpert.com/legal) - [Terms](https://roasexpert.com/terms) --- [Follow us on LinkedIn](https://www.linkedin.com/company/roas-expert/) [Follow us on Instagram](https://instagram.com/roasexperts) [Follow us on Twitter](https://x.com/roasexpert) © 2026 ROAS Expert, a brand of Westside Techno Consultants, Bilaspur, Chhattisgarh, India. Working with brands in the US, UK, EU and the Gulf. ROAS Expert is a registered Shopify Partner. 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