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Boost Your Restaurant Business on Zomato with ROAS Expert
Zomato, a popular food delivery and restaurant discovery platform, is rapidly growing in popularity in the Middle East and India. For businesses in these regions, advertising on Zomato can be an excellent way to increase visibility and drive revenue. In this article, we'll explore how our marketing agency, ROAS Expert, can help you advertise your business on Zomato for maximum ROI.
Zomato's Impact on the Restaurant Industry With over 12,000 restaurants already advertising on Zomato, it's clear that the platform has made a significant impact on the restaurant industry. For every marketing dollar spent on the platform, Zomato returns over 8x the investment. This impressive ROI is due to Zomato's large user base and the platform's ability to provide targeted, hyperlocal advertising.
How to Advertise on Zomato?
To advertise on Zomato, you'll need to create an account and choose your advertising options. Zomato offers a variety of advertising options to help restaurants increase their visibility and drive revenue.
Additional Exposure in Collections
One way to boost your visibility on Zomato is through additional exposure in collections. This advertising option allows you to improve your visibility on the collections in which your restaurant is already featured.
Another option to improve your visibility on Zomato is through personalized banners on both the web and mobile discovery platforms. These banners can be targeted to specific users and can be a powerful way to increase your restaurant's visibility.
Why Advertise on Zomato?
There are many benefits to advertising on Zomato, including improved discoverability, targeted hyperlocal advertising, and access to state-of-the-art analytics.
Improve Your Discoverability
One of the primary benefits of advertising on Zomato is that it can help improve your discoverability. By boosting the visibility of your restaurant, you can increase footfall and drive more revenue. This increased visibility can be especially important for new restaurants or those looking to expand their reach.
Targeted Hyperlocal Advertising
Another benefit of advertising on Zomato is the ability to target hyperlocal advertising. By showcasing your restaurant to customers who search within specific neighborhoods and categories, you can reach a highly targeted audience. This can be especially important for restaurants that cater to specific demographics or types of cuisine.
When you advertise on Zomato, you'll also get access to state-of-the-art analytics to track the response to your campaign. This can help you make data-driven decisions about your advertising spend and adjust your strategy as needed.
Call Tracking and Recording
Finally, Zomato also offers call tracking and recording to help you get a deeper understanding of what your customers are looking for. By recording and listening to incoming calls, you can gain valuable insights into customer preferences and tailor your marketing efforts accordingly.
How ROAS Expert Can Help
At ROAS Expert, we specialize in helping businesses in the Middle East and India achieve maximum ROI on their marketing spend. With our expertise in Zomato advertising, we can help you create a custom marketing strategy that will help you achieve your business goals.
Our Commerce Manager will work with you to create a campaign setup that is tailored to your restaurant's needs. We'll also help you implement catalog best practices to ensure that your restaurant is showcased in the best possible light.
In addition, we can help you auto-sync your Shopify catalog to your Instagram shop, providing even more exposure for your restaurant.
Finally, we'll work with you to track the performance of your Zomato advertising campaigns and make data-driven decisions about your advertising spend.
Advertising on Zomato can be an excellent way for restaurants in the Middle East and India to increase their visibility and drive revenue. Our digital marketing agency, ROAS Expert, can help you advertise on Zomato to increase your restaurant's visibility and revenue. With targeted hyperlocal advertising, ad banners, and access to analytics, you can track the performance of your campaigns and make data-driven decisions. Book a free strategy call today.