--- title: Insights | ROAS Expert description: Practical notes on paid growth, agentic SEO and product for DTC brands, SaaS and AI startups, from the ROAS Expert team. Updated when platforms change. image: https://roasexpert.com/hubfs/roas-expert-visuals/roas-expert-sharing-1200x630.png --- [Skip to content](https://roasexpert.com/blog/page/1#main-content) [![ROAS Expert Horizontal Logo](https://roasexpert.com/hs-fs/hubfs/image.png?width=164&height=48&name=image.png)](https://roasexpert.com/) - Services Show submenu for Services - [Growth Marketing](https://roasexpert.com/growth-marketing) - [Agentic SEO](https://roasexpert.com/agentic-seo) - [Product Consulting](https://roasexpert.com/product-consulting) - [Web Development](https://roasexpert.com/web-development) - Who we help Show submenu for Who we help - [DTC and ecommerce](https://roasexpert.com/dtc-ecommerce) - [SaaS](https://roasexpert.com/saas) - [AI startups](https://roasexpert.com/ai-startups) - [Free SEO audit](https://tools.roasexpert.com/?utm_source=roasexpert&utm_medium=nav) - [Pricing](https://roasexpert.com/pricing) - [About](https://roasexpert.com/about) - [Insights](https://roasexpert.com/blog) Open main navigation Close main navigation - Services Show submenu for Services - [Growth Marketing](https://roasexpert.com/growth-marketing) - [Agentic SEO](https://roasexpert.com/agentic-seo) - [Product Consulting](https://roasexpert.com/product-consulting) - [Web Development](https://roasexpert.com/web-development) - Who we help Show submenu for Who we help - [DTC and ecommerce](https://roasexpert.com/dtc-ecommerce) - [SaaS](https://roasexpert.com/saas) - [AI startups](https://roasexpert.com/ai-startups) - [Free SEO audit](https://tools.roasexpert.com/?utm_source=roasexpert&utm_medium=nav) - [Pricing](https://roasexpert.com/pricing) - [About](https://roasexpert.com/about) - [Insights](https://roasexpert.com/blog) - [Book a call](https://roasexpert.com/contact) [Book a call](https://roasexpert.com/contact) # Insights Notes on paid growth, agentic SEO and product for DTC brands, SaaS and AI startups. By service: [Growth Marketing](https://roasexpert.com/blog/tag/growth-marketing) · [Agentic SEO](https://roasexpert.com/blog/tag/agentic-seo) · [Product Consulting](https://roasexpert.com/blog/tag/product-consulting) · [Web Development](https://roasexpert.com/blog/tag/web-development) ## [Generative engine optimization tools: 8 compared, plus the free ones](https://roasexpert.com/blog/generative-engine-optimization-tools) ![Picture of Rishabh Gupta](https://roasexpert.com/hs-fs/hubfs/IMG_1011.jpeg?width=50&name=IMG_1011.jpeg) [Rishabh Gupta](https://roasexpert.com/blog/author/rishabh-gupta) By Rishabh Gupta, founder of ROAS Expert. Last updated 27 October 2026. [Read more](https://roasexpert.com/blog/generative-engine-optimization-tools) ## [Webflow vs Shopify for ecommerce: which one to pick in 2026](https://roasexpert.com/blog/webflow-vs-shopify-for-ecommerce) ![Picture of Rishabh Gupta](https://roasexpert.com/hs-fs/hubfs/IMG_1011.jpeg?width=50&name=IMG_1011.jpeg) [Rishabh Gupta](https://roasexpert.com/blog/author/rishabh-gupta) By Rishabh Gupta, founder of ROAS Expert. Last updated 27 October 2026. [Read more](https://roasexpert.com/blog/webflow-vs-shopify-for-ecommerce) ## [Usage-based pricing examples: 8 models explained, with the numbers](https://roasexpert.com/blog/usage-based-pricing-examples) ![Picture of Rishabh Gupta](https://roasexpert.com/hs-fs/hubfs/IMG_1011.jpeg?width=50&name=IMG_1011.jpeg) [Rishabh Gupta](https://roasexpert.com/blog/author/rishabh-gupta) By Rishabh Gupta, founder of ROAS Expert. Last updated 20 October 2026. [Read more](https://roasexpert.com/blog/usage-based-pricing-examples) ## [CAC payback period: formula, worked example and 2025 benchmarks](https://roasexpert.com/blog/cac-payback-period-formula) ![Picture of Rishabh Gupta](https://roasexpert.com/hs-fs/hubfs/IMG_1011.jpeg?width=50&name=IMG_1011.jpeg) [Rishabh Gupta](https://roasexpert.com/blog/author/rishabh-gupta) By Rishabh Gupta, founder of ROAS Expert. Last updated 20 October 2026. [Read more](https://roasexpert.com/blog/cac-payback-period-formula) ## [Fractional product manager: role, cost and when to hire one](https://roasexpert.com/blog/fractional-product-manager) ![Picture of Rishabh Gupta](https://roasexpert.com/hs-fs/hubfs/IMG_1011.jpeg?width=50&name=IMG_1011.jpeg) [Rishabh Gupta](https://roasexpert.com/blog/author/rishabh-gupta) By Rishabh Gupta, founder of ROAS Expert. Last updated 19 October 2026. [Read more](https://roasexpert.com/blog/fractional-product-manager) ## [Framer vs Webflow vs Next.js for a SaaS marketing site (2026)](https://roasexpert.com/blog/framer-vs-webflow-vs-nextjs) ![Picture of Rishabh Gupta](https://roasexpert.com/hs-fs/hubfs/IMG_1011.jpeg?width=50&name=IMG_1011.jpeg) [Rishabh Gupta](https://roasexpert.com/blog/author/rishabh-gupta) By Rishabh Gupta, founder of ROAS Expert. Last updated 19 October 2026. [Read more](https://roasexpert.com/blog/framer-vs-webflow-vs-nextjs) ## [Shopify conversion rate: what's good in 2026, and how to lift it](https://roasexpert.com/blog/shopify-conversion-rate) ![Picture of Rishabh Gupta](https://roasexpert.com/hs-fs/hubfs/IMG_1011.jpeg?width=50&name=IMG_1011.jpeg) [Rishabh Gupta](https://roasexpert.com/blog/author/rishabh-gupta) By Richa Agrawal, partner at ROAS Expert, and Rishabh Gupta. Last updated 19 October 2026. [Read more](https://roasexpert.com/blog/shopify-conversion-rate) ## [Marketing efficiency ratio (MER): formula and how to set a target](https://roasexpert.com/blog/marketing-efficiency-ratio) ![Picture of Rishabh Gupta](https://roasexpert.com/hs-fs/hubfs/IMG_1011.jpeg?width=50&name=IMG_1011.jpeg) [Rishabh Gupta](https://roasexpert.com/blog/author/rishabh-gupta) By Richa Agrawal, partner at ROAS Expert, and Rishabh Gupta. Last updated 19 October 2026. [Read more](https://roasexpert.com/blog/marketing-efficiency-ratio) ## [Answer engine optimization (AEO): what it is vs SEO and GEO](https://roasexpert.com/blog/answer-engine-optimization-aeo) ![Picture of Rishabh Gupta](https://roasexpert.com/hs-fs/hubfs/IMG_1011.jpeg?width=50&name=IMG_1011.jpeg) [Rishabh Gupta](https://roasexpert.com/blog/author/rishabh-gupta) By Rishabh Gupta, founder of ROAS Expert. Last updated 19 October 2026. [Read more](https://roasexpert.com/blog/answer-engine-optimization-aeo) ## [What is generative engine optimization (GEO)? 2026 guide](https://roasexpert.com/blog/what-is-generative-engine-optimization) ![Picture of Rishabh Gupta](https://roasexpert.com/hs-fs/hubfs/IMG_1011.jpeg?width=50&name=IMG_1011.jpeg) [Rishabh Gupta](https://roasexpert.com/blog/author/rishabh-gupta) By Rishabh Gupta, founder of ROAS Expert. Last updated 19 October 2026. [Read more](https://roasexpert.com/blog/what-is-generative-engine-optimization) ## [GPTBot, ClaudeBot, PerplexityBot: AI bots in robots.txt](https://roasexpert.com/blog/ai-crawlers-robots-txt) ![Picture of Rishabh Gupta](https://roasexpert.com/hs-fs/hubfs/IMG_1011.jpeg?width=50&name=IMG_1011.jpeg) [Rishabh Gupta](https://roasexpert.com/blog/author/rishabh-gupta) By Rishabh Gupta, founder of ROAS Expert. Last updated 19 October 2026. [Read more](https://roasexpert.com/blog/ai-crawlers-robots-txt) ## [What is llms.txt, and should your website have one?](https://roasexpert.com/blog/what-is-llms-txt) ![Picture of Rishabh Gupta](https://roasexpert.com/hs-fs/hubfs/IMG_1011.jpeg?width=50&name=IMG_1011.jpeg) [Rishabh Gupta](https://roasexpert.com/blog/author/rishabh-gupta) By Rishabh Gupta, founder of ROAS Expert. Last updated 19 October 2026. [Read more](https://roasexpert.com/blog/what-is-llms-txt) [![Cover image for the post: GEO for ecommerce: what gets products into AI shopping answers](https://roasexpert.com/hubfs/roas-expert-visuals/cover-geo-for-ecommerce.png)](https://roasexpert.com/blog/geo-for-ecommerce) ## [GEO for ecommerce: what gets products into AI shopping answers](https://roasexpert.com/blog/geo-for-ecommerce) ![Picture of Rishabh Gupta](https://roasexpert.com/hs-fs/hubfs/IMG_1011.jpeg?width=50&name=IMG_1011.jpeg) [Rishabh Gupta](https://roasexpert.com/blog/author/rishabh-gupta) Products reach shoppers in AI assistants through two systems. Product cards come from product data: ... [Read more](https://roasexpert.com/blog/geo-for-ecommerce) [![Cover image for the post: Shopify Agentic Storefronts: what's on by default and what to check](https://roasexpert.com/hubfs/roas-expert-visuals/cover-shopify-agentic-storefronts.png)](https://roasexpert.com/blog/shopify-agentic-storefronts) ## [Shopify Agentic Storefronts: what’s on by default and what to check](https://roasexpert.com/blog/shopify-agentic-storefronts) ![Picture of Rishabh Gupta](https://roasexpert.com/hs-fs/hubfs/IMG_1011.jpeg?width=50&name=IMG_1011.jpeg) [Rishabh Gupta](https://roasexpert.com/blog/author/rishabh-gupta) Agentic Storefronts is on by default for every eligible Shopify store. Shopify shares your products ... [Read more](https://roasexpert.com/blog/shopify-agentic-storefronts) [![Cover image for the post: How to track AI assistant traffic in GA4, and what it misses](https://roasexpert.com/hubfs/roas-expert-visuals/cover-ai-assistant-traffic-in-ga4.png)](https://roasexpert.com/blog/ai-assistant-traffic-in-ga4) ## [How to track AI assistant traffic in GA4, and what it misses](https://roasexpert.com/blog/ai-assistant-traffic-in-ga4) ![Picture of Rishabh Gupta](https://roasexpert.com/hs-fs/hubfs/IMG_1011.jpeg?width=50&name=IMG_1011.jpeg) [Rishabh Gupta](https://roasexpert.com/blog/author/rishabh-gupta) GA4 has had a built-in AI Assistant channel since May 13, 2026, but on its own it undercounts. Googl... [Read more](https://roasexpert.com/blog/ai-assistant-traffic-in-ga4) [![Cover image for the post: Meta Advantage+ in 2026: what to automate and what to keep manual](https://roasexpert.com/hubfs/roas-expert-visuals/cover-meta-advantage-plus.png)](https://roasexpert.com/blog/meta-advantage-plus) ## [Meta Advantage+ in 2026: what to automate and what to keep manual](https://roasexpert.com/blog/meta-advantage-plus) ![Picture of Rishabh Gupta](https://roasexpert.com/hs-fs/hubfs/IMG_1011.jpeg?width=50&name=IMG_1011.jpeg) [Rishabh Gupta](https://roasexpert.com/blog/author/rishabh-gupta) Automate budget, placements and audience expansion once your purchase data is clean. Keep five thing... [Read more](https://roasexpert.com/blog/meta-advantage-plus) [![Cover image for the post: Performance Max vs Standard Shopping: what to run in 2026](https://roasexpert.com/hubfs/roas-expert-visuals/cover-performance-max-and-shopping.png)](https://roasexpert.com/blog/performance-max-and-shopping) ## [Performance Max vs Standard Shopping: what to run in 2026](https://roasexpert.com/blog/performance-max-and-shopping) ![Picture of Rishabh Gupta](https://roasexpert.com/hs-fs/hubfs/IMG_1011.jpeg?width=50&name=IMG_1011.jpeg) [Rishabh Gupta](https://roasexpert.com/blog/author/rishabh-gupta) Run Performance Max (PMax) as your main campaign and use Standard Shopping for the jobs it still doe... [Read more](https://roasexpert.com/blog/performance-max-and-shopping) [![Cover image for the post: Creative testing for DTC: a weekly system for Meta and TikTok video](https://roasexpert.com/hubfs/roas-expert-visuals/cover-creative-testing-for-dtc.png)](https://roasexpert.com/blog/creative-testing-for-dtc) ## [Creative testing for DTC: a weekly system for Meta and TikTok video](https://roasexpert.com/blog/creative-testing-for-dtc) ![Picture of Rishabh Gupta](https://roasexpert.com/hs-fs/hubfs/IMG_1011.jpeg?width=50&name=IMG_1011.jpeg) [Rishabh Gupta](https://roasexpert.com/blog/author/rishabh-gupta) Run creative testing as a one-week loop. Brief on Wednesday, produce through Monday, launch on Tuesd... [Read more](https://roasexpert.com/blog/creative-testing-for-dtc) [![Cover image for the post: Retargeting after the privacy changes: what still works in 2026](https://roasexpert.com/hubfs/roas-expert-visuals/cover-retargeting-after-privacy-changes.png)](https://roasexpert.com/blog/retargeting-after-privacy-changes) ## [Retargeting after the privacy changes: what still works in 2026](https://roasexpert.com/blog/retargeting-after-privacy-changes) ![Picture of Rishabh Gupta](https://roasexpert.com/hs-fs/hubfs/IMG_1011.jpeg?width=50&name=IMG_1011.jpeg) [Rishabh Gupta](https://roasexpert.com/blog/author/rishabh-gupta) Retargeting still works in 2026, but audience size now depends on consent and on data you collect yo... [Read more](https://roasexpert.com/blog/retargeting-after-privacy-changes) [![Cover image for the post: Microsoft Ads for ecommerce: Copilot, Shopping and a 30-day test](https://roasexpert.com/hubfs/roas-expert-visuals/cover-microsoft-ads-and-copilot-for-ecommerce.png)](https://roasexpert.com/blog/microsoft-ads-and-copilot-for-ecommerce) ## [Microsoft Ads for ecommerce: Copilot, Shopping and a 30-day test](https://roasexpert.com/blog/microsoft-ads-and-copilot-for-ecommerce) ![Picture of Rishabh Gupta](https://roasexpert.com/hs-fs/hubfs/IMG_1011.jpeg?width=50&name=IMG_1011.jpeg) [Rishabh Gupta](https://roasexpert.com/blog/author/rishabh-gupta) Microsoft Advertising is worth a 30-day test for most ecommerce brands that already run Google Shopp... [Read more](https://roasexpert.com/blog/microsoft-ads-and-copilot-for-ecommerce) [![Cover image for the post: Amazon Ads for DTC brands, and what Alexa for Shopping (Rufus) changes](https://roasexpert.com/hubfs/roas-expert-visuals/cover-amazon-ads-for-dtc-brands.png)](https://roasexpert.com/blog/amazon-ads-for-dtc-brands) ## [Amazon Ads for DTC brands, and what Alexa for Shopping (Rufus) changes](https://roasexpert.com/blog/amazon-ads-for-dtc-brands) ![Picture of Rishabh Gupta](https://roasexpert.com/hs-fs/hubfs/IMG_1011.jpeg?width=50&name=IMG_1011.jpeg) [Rishabh Gupta](https://roasexpert.com/blog/author/rishabh-gupta) Sell on Amazon when a product still earns enough after Amazon’s referral and fulfillment fees to pay... [Read more](https://roasexpert.com/blog/amazon-ads-for-dtc-brands) [![Cover image for the post: Retention flows for DTC: email and SMS that shorten CAC payback](https://roasexpert.com/hubfs/roas-expert-visuals/cover-retention-flows-for-dtc.png)](https://roasexpert.com/blog/retention-flows-for-dtc) ## [Retention flows for DTC: email and SMS that shorten CAC payback](https://roasexpert.com/blog/retention-flows-for-dtc) ![Picture of Rishabh Gupta](https://roasexpert.com/hs-fs/hubfs/IMG_1011.jpeg?width=50&name=IMG_1011.jpeg) [Rishabh Gupta](https://roasexpert.com/blog/author/rishabh-gupta) Email and SMS flows shorten CAC payback only by the repeat orders they cause, not by the revenue you... [Read more](https://roasexpert.com/blog/retention-flows-for-dtc) [![Cover image for the post: Ad account suspended or restricted: a Meta and Google recovery plan](https://roasexpert.com/hubfs/roas-expert-visuals/cover-ad-account-suspended.png)](https://roasexpert.com/blog/ad-account-suspended) ## [Ad account suspended or restricted: a Meta and Google recovery plan](https://roasexpert.com/blog/ad-account-suspended) ![Picture of Rishabh Gupta](https://roasexpert.com/hs-fs/hubfs/IMG_1011.jpeg?width=50&name=IMG_1011.jpeg) [Rishabh Gupta](https://roasexpert.com/blog/author/rishabh-gupta) Don’t open a new account. Work out exactly what’s restricted, fix the cause, finish any identity or ... [Read more](https://roasexpert.com/blog/ad-account-suspended) [![Cover image for the post: Paid acquisition for AI consumer apps: buy payers, not installs](https://roasexpert.com/hubfs/roas-expert-visuals/cover-paid-acquisition-for-ai-apps.png)](https://roasexpert.com/blog/paid-acquisition-for-ai-apps) ## [Paid acquisition for AI consumer apps: buy payers, not installs](https://roasexpert.com/blog/paid-acquisition-for-ai-apps) ![Picture of Rishabh Gupta](https://roasexpert.com/hs-fs/hubfs/IMG_1011.jpeg?width=50&name=IMG_1011.jpeg) [Rishabh Gupta](https://roasexpert.com/blog/author/rishabh-gupta) Buy paying subscribers, not installs. Every active user of an AI app costs you inference, so an inst... [Read more](https://roasexpert.com/blog/paid-acquisition-for-ai-apps) [![Cover image for the post: LinkedIn ads for SaaS and AI startups: when they pay and how to test](https://roasexpert.com/hubfs/roas-expert-visuals/cover-linkedin-ads-for-saas.png)](https://roasexpert.com/blog/linkedin-ads-for-saas) ## [LinkedIn ads for SaaS and AI startups: when they pay and how to test](https://roasexpert.com/blog/linkedin-ads-for-saas) ![Picture of Rishabh Gupta](https://roasexpert.com/hs-fs/hubfs/IMG_1011.jpeg?width=50&name=IMG_1011.jpeg) [Rishabh Gupta](https://roasexpert.com/blog/author/rishabh-gupta) LinkedIn ads pay for a SaaS or AI startup when your ACV covers what LinkedIn leads cost and you can ... [Read more](https://roasexpert.com/blog/linkedin-ads-for-saas) [![Cover image for the post: Reddit Ads for SaaS, developer tools and AI products: a 30-day test](https://roasexpert.com/hubfs/roas-expert-visuals/cover-reddit-ads-for-saas-and-ai.png)](https://roasexpert.com/blog/reddit-ads-for-saas-and-ai) ## [Reddit Ads for SaaS, developer tools and AI products: a 30-day test](https://roasexpert.com/blog/reddit-ads-for-saas-and-ai) ![Picture of Rishabh Gupta](https://roasexpert.com/hs-fs/hubfs/IMG_1011.jpeg?width=50&name=IMG_1011.jpeg) [Rishabh Gupta](https://roasexpert.com/blog/author/rishabh-gupta) Reddit Ads can work for SaaS, developer tools and AI products if you set them up for how Reddit’s ta... [Read more](https://roasexpert.com/blog/reddit-ads-for-saas-and-ai) [![Cover image for the post: B2B pipeline for SaaS: buying committees, ABM and outbound that works](https://roasexpert.com/hubfs/roas-expert-visuals/cover-b2b-pipeline-for-saas.png)](https://roasexpert.com/blog/b2b-pipeline-for-saas) ## [B2B pipeline for SaaS: buying committees, ABM and outbound that works](https://roasexpert.com/blog/b2b-pipeline-for-saas) ![Picture of Rishabh Gupta](https://roasexpert.com/hs-fs/hubfs/IMG_1011.jpeg?width=50&name=IMG_1011.jpeg) [Rishabh Gupta](https://roasexpert.com/blog/author/rishabh-gupta) B2B pipeline for a SaaS company comes from a short list of accounts that ads, outbound and founder c... [Read more](https://roasexpert.com/blog/b2b-pipeline-for-saas) [![Cover image for the post: Positioning an AI startup when rivals use the same models](https://roasexpert.com/hubfs/roas-expert-visuals/cover-positioning-an-ai-startup.png)](https://roasexpert.com/blog/positioning-an-ai-startup) ## [Positioning an AI startup when rivals use the same models](https://roasexpert.com/blog/positioning-an-ai-startup) ![Picture of Rishabh Gupta](https://roasexpert.com/hs-fs/hubfs/IMG_1011.jpeg?width=50&name=IMG_1011.jpeg) [Rishabh Gupta](https://roasexpert.com/blog/author/rishabh-gupta) Position your AI product on the value it delivers against what buyers would otherwise do, for the cu... [Read more](https://roasexpert.com/blog/positioning-an-ai-startup) [![Cover image for the post: Agentic commerce: what AI assistants need from your store](https://roasexpert.com/hubfs/roas-expert-visuals/cover-agentic-commerce-what-ai-assistants-need-from-your-store.png)](https://roasexpert.com/blog/agentic-commerce-what-ai-assistants-need-from-your-store) ## [Agentic commerce: what AI assistants need from your store](https://roasexpert.com/blog/agentic-commerce-what-ai-assistants-need-from-your-store) ![Picture of Rishabh Gupta](https://roasexpert.com/hs-fs/hubfs/IMG_1011.jpeg?width=50&name=IMG_1011.jpeg) [Rishabh Gupta](https://roasexpert.com/blog/author/rishabh-gupta) As of October 2026, AI assistants mostly help people find, compare and shortlist products, and the s... [Read more](https://roasexpert.com/blog/agentic-commerce-what-ai-assistants-need-from-your-store) [![Cover image for the post: Product feeds for AI shopping: what ChatGPT and Google actually read](https://roasexpert.com/hubfs/roas-expert-visuals/cover-product-feeds-for-ai-shopping.png)](https://roasexpert.com/blog/product-feeds-for-ai-shopping) ## [Product feeds for AI shopping: what ChatGPT and Google actually read](https://roasexpert.com/blog/product-feeds-for-ai-shopping) ![Picture of Rishabh Gupta](https://roasexpert.com/hs-fs/hubfs/IMG_1011.jpeg?width=50&name=IMG_1011.jpeg) [Rishabh Gupta](https://roasexpert.com/blog/author/rishabh-gupta) ChatGPT and Google read the same core facts from a product feed: a stable ID, title, description, pr... [Read more](https://roasexpert.com/blog/product-feeds-for-ai-shopping) ### Get new posts by email ## Tell us what you’re working on Book a 30-minute call with Rishabh. Audits start at $1,000. 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