---
title: Scale marketing ad spend post Apple's App Tracking Transparency policy
description: Post ATT, startups have experienced a significant drop in their ad targeting capabilities, leading to concerns about the impact on their marketing efforts.
---

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 Mar 9, 2023 10:19:16 AM

# Scale marketing ad spend post Apple's App Tracking Transparency policy

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Apple's App Tracking Transparency policy has been a hot topic in the advertising industry and for a good reason. With this new policy, iOS 14.5 requires apps to ask users for their permission to track their data. As a result, many businesses have experienced a significant drop in their ad targeting capabilities, leading to concerns about the impact on their marketing efforts. However, it is still possible to scale your marketing ad spend post Apple's App Tracking Transparency policy. In this article, we'll explore some strategies to help you overcome this challenge and maximize your ROI.

1. ## Focus on First-Party Data
   
   With the new policy limiting third-party data, businesses need to rely more on first-party data. This means leveraging data that is collected directly from your customers, such as email lists and website analytics. By using first-party data, you can create more targeted and personalized campaigns that are more likely to resonate with your audience.
2. ## Look for New Advertising Channels
   
   While Facebook and Google may have dominated the [digital advertising](https://roasexpert.com/media-buying) landscape, there are other channels worth exploring. Platforms such as TikTok, Snapchat, Mountain, and Pinterest have seen an increase in ad spend and are becoming more popular among younger audiences. By diversifying your advertising channels, you can reach new audiences and potentially drive better results.
3. ## Invest in Attribution Models
   
   Attribution models can help you comprehend the entire customer journey and the impact of different marketing channels. With the new ATT policy, it's challenging to track user behavior, making attribution models even more crucial. By investing in attribution models that work such as Triple Whale, Northbeam, or Hyros, brands can gain insights into what marketing channels and tactics are driving the most conversions and adjust their ad spend accordingly.
4. ## Test and Optimize
   
   Building hypotheses, running tests, and optimizing results are essential for growth. With the new policy, it's even more important to test different strategies and adjust your ad spend accordingly. By testing and optimizing, you can identify what works best for your business and maximize your ROI.

At ROAS Expert, we understand the challenges startups are facing with the new App Tracking Transparency policy. Our [team of experts](https://roasexpert.com/about) can help you develop effective strategies to scale your marketing ad spend and drive results. [Contact us today](https://roasexpert.com/contact) to learn more about how we can help you navigate this new landscape and achieve your marketing goals.

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