---
title: Insights | ROAS Expert | Product Consulting
description: Product Consulting | Notes on paid growth, agentic SEO and product for DTC brands, SaaS and AI startups, from the ROAS Expert team.
---

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# Insights

Notes on paid growth, agentic SEO and product for DTC brands, SaaS and AI startups.

By service: [Growth Marketing](https://roasexpert.com/blog/tag/growth-marketing) · [Agentic SEO](https://roasexpert.com/blog/tag/agentic-seo) · [Product Consulting](https://roasexpert.com/blog/tag/product-consulting) · [Web Development](https://roasexpert.com/blog/tag/web-development)

[![Cover image for the post: Positioning an AI startup when rivals use the same models](https://roasexpert.com/hubfs/roas-expert-visuals/cover-positioning-an-ai-startup.png)](https://roasexpert.com/blog/positioning-an-ai-startup)

## [Positioning an AI startup when rivals use the same models](https://roasexpert.com/blog/positioning-an-ai-startup)

![Picture of Rishabh Gupta](https://roasexpert.com/hs-fs/hubfs/IMG_1011.jpeg?width=50&name=IMG_1011.jpeg) [Rishabh Gupta](https://roasexpert.com/blog/author/rishabh-gupta)

Position your AI product on the value it delivers against what buyers would otherwise do, for the cu...

[Read more](https://roasexpert.com/blog/positioning-an-ai-startup)

[![Cover image for the post: Pricing an AI product: seats, usage or outcomes](https://roasexpert.com/hubfs/roas-expert-visuals/cover-pricing-an-ai-product.png)](https://roasexpert.com/blog/pricing-an-ai-product)

## [Pricing an AI product: seats, usage or outcomes](https://roasexpert.com/blog/pricing-an-ai-product)

![Picture of Rishabh Gupta](https://roasexpert.com/hs-fs/hubfs/IMG_1011.jpeg?width=50&name=IMG_1011.jpeg) [Rishabh Gupta](https://roasexpert.com/blog/author/rishabh-gupta)

For most AI products, the right answer is a hybrid: a seat or platform fee that includes a set amoun...

[Read more](https://roasexpert.com/blog/pricing-an-ai-product)

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ROAS Expert is a small senior growth team for DTC brands, SaaS and AI startups.

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