---
title: Growth Marketing for DTC, SaaS and AI startups | ROAS Expert
description: Media buying, creative and CRO across Meta, Google, TikTok, LinkedIn and more, run against contribution margin and pipeline. From $1,000 a month.
image: https://roasexpert.com/hubfs/roas-expert-visuals/roas-expert-sharing-1200x630.png
---

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# Growth marketing that holds its margin.

Media buying, creative and conversion work for DTC brands, SaaS and AI startups, run against contribution margin and pipeline, not vanity ROAS.

[Book a 30-minute call](https://roasexpert.com/contact) [See pricing](https://roasexpert.com/pricing)

One team for media buying, performance marketing and paid social. From $1,000 a month, or start with a $1,000 [growth audit](https://roasexpert.com/audit#growth). By [Rishabh Gupta](https://roasexpert.com/about), founder of ROAS Expert. Last updated 18 October 2026.

Revenue minus product costs, shipping, fees and ad spend leaves contribution margin. ROAS only compares revenue with ad spend. 100-42-12-8-2216 RevenueProductShippingFeesAd spendMargin ROAS only compares these two What you keep Units are shares of revenue. Illustration, not a client.

## What's included

One retainer covers the channels, the creative and the measurement.

| Area | What we do | Plan |
| --- | --- | --- |
| Channels | Channel strategy and buying across Meta, Google (Search, Performance Max and Shopping), TikTok, YouTube, LinkedIn, Reddit and Microsoft Ads. | All plans |
| Measurement | GA4 with conversion APIs, plus a contribution margin and MER view for commerce brands or a pipeline view for SaaS. | All plans |
| Reporting | A monthly report and a 30-minute review call. | All plans |
| Organic social | Only where it supports paid. | All plans |
| Creative | Creative testing, with new creative from our designers and UGC creators. | Growth |
| Landing pages | Landing page CRO, one or two tests a month. | Growth |

## Who it's for

Spending less than $5k a month? The growth audit is usually the better buy. It gives you a plan your own team can run.

|  | Ad spend | What we judge spend on |
| --- | --- | --- |
| DTC and ecommerce brands | $5k or more a month, with CAC rising and revenue flat | Contribution margin and MER on every channel |
| SaaS and AI startups | $5k or more a month to put behind pipeline | Qualified pipeline and CAC payback |
| Under $5k a month | Any | [Growth audit, $1,000](https://roasexpert.com/audit#growth): a plan your team runs |

## How it works

Tracking fixes go in first. Then the account, then the tests.

Week 1: onboarding review of accounts, tracking and marginsWeeks 2 to 4: account rebuild, first creative tests, landing page fixesMonth 2 onward: testing, a monthly report, a 30-minute review call

## Pricing

No setup fee. Month to month with 30 days' notice. Ad spend is paid directly to the platforms, with a minimum of $5k a month. Above $50k a month in ad spend, we quote on the call.

$1,000

a month · $5k to $10k ad spend

### Starter

Strategy, buying and reporting on one or two channels.

$2,000

a month · $10k to $25k ad spend

### Core

The same on any channels. $3,000 a month for $25k to $50k.

from$3,500

a month · the Core price plus $1,500

### Growth

Everything in Core, plus creative production and one or two landing page tests a month.

$1,000

once · 2 to 3 weeks

### Growth audit

The fee comes off your first retainer invoice if you sign within 30 days of the readout.

[What's in the audit](https://roasexpert.com/audit#growth)

[Start with the audit](https://roasexpert.com/audit#growth)[Book a 30-minute call](https://roasexpert.com/contact)

## Who does the work

Richa Agrawal and Rishabh Gupta do the work together, and you work with both of them.

### Richa Agrawal

Richa runs paid media. She has led customer acquisition teams at high-growth startups and grew a DTC brand from 0 to 10,000+ units sold in under three years.

### Rishabh Gupta

Rishabh owns strategy, tracking and reporting, and brings in specialist designers for creative.

### A client since 2019

> “I’ve worked with the ROAS Expert team since 2019 and can confidently say they’ve built one of the best DTC growth agencies out there.”
> 
> Dorrian Porter, Founder & CEO, Vestaboard Inc.

## Questions

Anything else, ask on the call or email [rishabh@roasexpert.com](mailto:rishabh@roasexpert.com).

### What’s the minimum ad spend?

$5k a month. Below that, the growth audit gives you a plan your team can run.

### How long is the contract?

Month to month, with 30 days’ notice. Plan on about three months to rebuild an account and get clean test results.

### Who owns the ad accounts?

You do. We work inside your accounts, and everything we build stays with you.

### How do you report?

Monthly, on the numbers your business runs on: contribution margin and MER for commerce brands, pipeline and CAC payback for SaaS. Every report comes with a 30-minute review call.

### Which time zones do you cover?

Calls run from 5:30 to 10:30 pm IST. That’s afternoon in the UK and Europe, late afternoon and evening in the Gulf, and morning on the US East Coast. Day-to-day work happens over Slack or email.

## Read next

Guides from the same work, free to use with or without us.

 

[ROAS, MER or POAS: which number to run a DTC brand on](https://roasexpert.com/blog/roas-mer-poas) [Creative testing for DTC: a weekly system for Meta and TikTok video](https://roasexpert.com/blog/creative-testing-for-dtc) [Landing pages for paid traffic: a CRO checklist](https://roasexpert.com/blog/landing-pages-for-paid-traffic) [Meta Advantage+ in 2026: what to automate and what to keep manual](https://roasexpert.com/blog/meta-advantage-plus) [Retention flows for DTC: email and SMS that shorten CAC payback](https://roasexpert.com/blog/retention-flows-for-dtc)

 

## See where your margin leaks

Book a 30-minute call. We'll go through your numbers and tell you whether a retainer, an audit or neither makes sense.

[Book a 30-minute call](https://roasexpert.com/contact)[rishabh@roasexpert.com](mailto:rishabh@roasexpert.com)

[![ROAS Expert Logo](https://roasexpert.com/hubfs/image%20(1).svg "ROAS Expert Logo")](https://roasexpert.com/)

ROAS Expert is a small senior growth team for DTC brands, SaaS and AI startups.

[rishabh@roasexpert.com](mailto:rishabh@roasexpert.com)

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