---
title: Growth Marketing for DTC, SaaS and AI startups | ROAS Expert
description: Media buying, creative and CRO across Meta, Google, TikTok, LinkedIn and more, run against contribution margin and pipeline. From $2,000 a month.
---

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Growth Marketing

# Paid growth that holds its margin.

Media buying, creative and conversion work for DTC brands, SaaS and AI startups, run against contribution margin and pipeline, not vanity ROAS.

[Book a 30-minute call](https://roasexpert.com/contact) [See pricing](https://roasexpert.com/pricing)

One team for media buying, performance marketing and paid social. Starts at $2,000 a month, or with a $1,000 growth audit.

## What's included

- Channel strategy and buying across Meta, Google (Search, Performance Max and Shopping), TikTok, YouTube, LinkedIn, Reddit and Microsoft Ads.
- Creative testing, with new creative from Barny and UGC creators on the Growth plan.
- Landing page CRO, with one or two tests a month on the Growth plan.
- Measurement in GA4 with conversion APIs, plus a contribution margin and MER view for commerce brands or a pipeline view for SaaS.
- Organic social, only where it supports paid.
- A monthly report and a 30-minute review call.

## Who it's for

### DTC and ecommerce brands

Spending $5k or more a month on ads, with CAC rising and revenue flat. We judge every channel on contribution margin and MER.

### SaaS and AI startups

With $5k or more a month to put behind pipeline. We judge spend on qualified pipeline and CAC payback.

Spending less than $5k a month? The growth audit is usually the better buy. It gives you a plan your own team can run.

## How it works

1. ### Week 1
   
   Onboarding review of your accounts, tracking and margins. Tracking fixes go in first.
2. ### Weeks 2 to 4
   
   Account rebuild, first creative tests and landing page fixes.
3. ### Month 2 onward
   
   Testing and optimization, a monthly report and a 30-minute review call.

## Pricing

| Plan | Price | What's included |
| --- | --- | --- |
| Core | $2,000 a month | Strategy, buying and reporting, for up to $25k a month in ad spend |
| Growth | $3,500 a month | Everything in Core, plus creative production and one or two landing page tests a month |

Larger budgets are quoted on the call. There's no setup fee. Retainers have a 3-month first term, then run month to month with 30 days' notice. Ad spend is paid directly to the platforms, with a minimum of $5k a month. Not sure yet? The growth audit is $1,000, takes 2 to 3 weeks, and half the fee comes off your first month if you start a retainer within 30 days.

## Who does the work

Richa Agrawal runs paid media. She has led customer acquisition teams at high-growth startups and grew a DTC brand from 0 to 10,000+ units sold in under three years. Barny Silvederio leads creative. Rishabh Gupta owns strategy, tracking and reporting.

> "I've worked with the ROAS Expert team since 2019 and can confidently say they've built one of the best DTC growth agencies out there."
> 
> Dorrian Porter, Founder & CEO, Vestaboard Inc.

## Questions

### What's the minimum ad spend?

$5k a month. Below that, the growth audit gives you a plan your team can run.

### How long is the contract?

A 3-month first term, then month to month with 30 days' notice. Rebuilding an account and getting clean test results takes about that long.

### Who owns the ad accounts?

You do. We work inside your accounts, and everything we build stays with you.

### How do you report?

Monthly, on the numbers your business runs on: contribution margin and MER for commerce brands, pipeline and CAC payback for SaaS. Every report comes with a 30-minute review call.

### Which time zones do you cover?

Calls run from 5:30 to 10:30 pm IST. That's afternoon in the UK and Europe, late afternoon and evening in the Gulf, and morning on the US East Coast. Day-to-day work happens over Slack or email.

## See where your margin leaks

Book a 30-minute call. We'll go through your numbers and tell you whether a retainer, an audit or neither makes sense.

[Book a 30-minute call](https://roasexpert.com/contact)

Or email [rishabh@roasexpert.com](mailto:rishabh@roasexpert.com)

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ROAS Expert is a small senior growth team for DTC brands, SaaS and AI startups.

[rishabh@roasexpert.com](mailto:rishabh@roasexpert.com)

- [Pricing](https://roasexpert.com/pricing)
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---

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