A small senior team for growth, product and agentic SEO.
ROAS Expert began as a paid media team for DTC brands. Today we work with DTC brands, SaaS and AI startups on growth marketing, agentic SEO, product consulting and web development.
Why we work this way
Rishabh’s background is product. He has spent 10 years building and growing ecommerce, marketplace and fintech products, so we look past the ad account to the product, the store and the tracking behind it. In 2026 we added agentic SEO, because AI assistants and shopping agents now shape which brands get considered.
A named lead
A small senior team. Every engagement has a named lead: Rishabh for product and agentic SEO, Richa for paid media.
Specialists on call
Specialists when a project needs them, such as Shopify and Magento developers or UGC creators.
Agents, checked
AI agents for research, reporting and QA, with a person checking everything before it reaches you.
No lock-in
Starting prices in public, and month-to-month retainers instead of a long lock-in.
The team
We bring in vetted specialists for development and creative work. If that’s you, write to careers@roasexpert.com.
Rishabh Gupta
Founder
Rishabh is a product and growth leader with 10 years across ecommerce, marketplaces and fintech. He started as an engineer at Infosys, was a founding growth hire at Vestaboard in the US, then built and grew products for Alerzo in Nigeria, souKare in the Middle East and Actalink in the UK. He coaches founders through Techstars and MentorCruise.
Richa Agrawal
Partner
Richa is a digital marketing consultant who has led customer acquisition teams at high-growth startups. She grew a DTC brand from 0 to 10,000+ units sold in under three years, leading all of its strategy and growth marketing. She runs paid media at ROAS Expert.
Saugaat Gupta
Product Intern
Saugaat supports research, audits and product work. He’s studying for the PGP in Technology and Business Management at Masters’ Union, and was previously a product owner at Tata Consultancy Services and a business analyst at Cognizant.
Work with us
Book a 30-minute call with Rishabh. Bring last quarter’s numbers and what you want to fix.