Products reach shoppers in AI assistants through two systems. Product cards come from product data: ...
Agentic Storefronts is on by default for every eligible Shopify store. Shopify shares your products ...
GA4 has had a built-in AI Assistant channel since May 13, 2026, but on its own it undercounts. Googl...
Automate budget, placements and audience expansion once your purchase data is clean. Keep five thing...
Run Performance Max (PMax) as your main campaign and use Standard Shopping for the jobs it still doe...
Run creative testing as a one-week loop. Brief on Wednesday, produce through Monday, launch on Tuesd...
Retargeting still works in 2026, but audience size now depends on consent and on data you collect yo...
Microsoft Advertising is worth a 30-day test for most ecommerce brands that already run Google Shopp...
Sell on Amazon when a product still earns enough after Amazon’s referral and fulfillment fees to pay...
Email and SMS flows shorten CAC payback only by the repeat orders they cause, not by the revenue you...
Don’t open a new account. Work out exactly what’s restricted, fix the cause, finish any identity or ...
Buy paying subscribers, not installs. Every active user of an AI app costs you inference, so an inst...
LinkedIn ads pay for a SaaS or AI startup when your ACV covers what LinkedIn leads cost and you can ...
Reddit Ads can work for SaaS, developer tools and AI products if you set them up for how Reddit’s ta...
B2B pipeline for a SaaS company comes from a short list of accounts that ads, outbound and founder c...
Position your AI product on the value it delivers against what buyers would otherwise do, for the cu...
As of October 2026, AI assistants mostly help people find, compare and shortlist products, and the s...
ChatGPT and Google read the same core facts from a product feed: a stable ID, title, description, pr...
Run the business on contribution margin after ad spend, in dollars, every week. Judge acquisition on...
When a buyer asks ChatGPT, Gemini or Copilot to recommend software, the assistant can search the web...
For most AI products, the right answer is a hybrid: a seat or platform fee that includes a set amoun...
As of 4 October 2026, Adobe has shipped tools that measure and improve how AI assistants read an Ado...
A landing page that gets paid traffic has one job: keep the promise the ad made and make the next st...
Choose the partner whose work you can check. Decide first whether you need strategy, execution or bo...