Agentic SEO for Shopify, Magento and marketplace stores.
Make your products findable, recommendable and buyable in ChatGPT, Google AI Mode, Gemini, Copilot and Perplexity, on top of the technical SEO your catalog still needs.
Starts with a $1,500 audit over 2 to 3 weeks. By Rishabh Gupta, founder of ROAS Expert. Last updated 18 October 2026.
Why stores go missing in AI answers
AI assistants and shopping agents recommend what they can read: your product pages, your feeds, your structured data and what others say about you. Small technical gaps keep good products off the shortlist.
| Where it breaks | What happens | What fixes it |
|---|---|---|
| Crawlers blocked | AI crawlers blocked at the firewall. Cloudflare has blocked them by default for new sites since July 2025, and now sets Search, Agent and Training crawlers separately. | Allow search and agent crawlers in the CDN; decide on training crawlers on purpose. |
| Data behind JavaScript | Prices, stock and specs only appear after JavaScript runs. GPTBot, ClaudeBot and PerplexityBot don't run JavaScript. | Server-render price, stock and Product JSON-LD. |
| Weak feeds | Feeds missing GTINs, variants or fresh stock data, or saying something different from the page. | GTINs, one item per variant, scheduled prices, feed and page in sync. |
| Few reviews | Few reviews or mentions outside your own site. | A review programme and listings the assistants already read. |
See which of these your store fails right now: the free audit checks crawler access, rendering and schema in about twenty seconds.
Four starting points
Tell us which one you are on the first call.
| Starting point | Who | What we do |
|---|---|---|
| New stores | Launching or replatforming in the next six months, on any platform | Built agent-ready from day one: platform choice, catalog and feed structure, schema, crawler access and measurement. Priced as an implementation, or as an add-on to a web build. |
| Existing stores | Live stores on Shopify, Magento, WooCommerce or BigCommerce | An audit first, then implementation, then a monthly retainer. Shopify · Magento |
| Marketplace operators | Multi-seller B2B or B2C marketplaces on Magento or custom stacks | Catalog scale, faceted navigation and indexation rules, and multi-seller feeds for Google and OpenAI. |
| Marketplace sellers | Brands selling on Amazon or Walmart | Backend attributes and listing copy written for Amazon's shopping assistant and Walmart's Sparky, and a plan to earn more reviews. |
What we do, and what it costs
Audit first. Implementation and the retainer follow if the audit shows they are worth it. USD, excluding taxes.
Audit
Which AI shopping surfaces you can appear in, a baseline on 50 to 100 buyer prompts against three competitors, crawler, firewall and rendering checks, feed and schema gaps, a prioritised backlog with an owner and a deadline per item.
Implementation
Bot and CDN rules. Server-rendered price, stock and specs. Product, shipping and returns schema. Merchant Center supplemental feed with Google's conversational attributes, plus feeds for ChatGPT and Microsoft. Shopify's Agentic Storefronts and Knowledge Base app, or for Magento a UCP module, Stripe's Agentic Commerce Suite or Shopify's Agentic plan. Faceted navigation and indexation rules. A GA4 channel for AI assistants.
Retainer
Share-of-voice reporting on your buyer prompts, feed health and attribute expansion, four to eight page fixes a month, updates as AI platforms change, a quarterly re-audit. $3,000 a month above 500 SKUs or for marketplaces.
What works where
Checkout is US-first
Checkout inside AI assistants is US-first and mostly in early access. For UK, EU and Gulf brands, the work today is discovery: feeds, structured data, crawler access and measurement, so you’re ready when checkout opens in your market. We’ll tell you which applies to you on the first call.
Running Magento or Adobe Commerce?
Adobe has committed to the UCP and ACP protocols, but agencies report that Magento has the widest gap between what’s been announced and what has shipped. Magento stores tend to break in the same places: catalog scale, faceted navigation, multi-seller feeds and prices that only load after JavaScript runs. You don’t need to move to Shopify to be visible to AI assistants. Agentic SEO for Magento.
Questions
Anything else, ask on the call or email rishabh@roasexpert.com.
Is llms.txt enough?
No. Google says it doesn’t use llms.txt, and in Ahrefs’ data 97% of llms.txt files got no requests at all. Crawler access, server-rendered pages, clean feeds and reviews matter far more.
Do we need to move to Shopify?
No. Shopify ships more agentic features out of the box, but Magento, WooCommerce and BigCommerce stores can be made visible with feed, schema, rendering and crawler fixes.
How do you measure AI traffic?
With GA4’s AI Assistant channel and a custom channel group, tracking on your buyer prompts, and the AI reports in Search Console and Bing Webmaster Tools.
Will ChatGPT checkout work for UK buyers?
Not yet. Native agent checkout is US-first. UK brands can still be found and recommended, and that’s where we start.
Do you still do classic SEO?
Yes. Technical SEO for large catalogs is part of every audit: indexation, faceted navigation, structured data and internal links. Assistants and search engines both need pages they can crawl and read.
Read next
Guides from the same work, free to use with or without us.
Find out what AI assistants say about your store
Book a 30-minute call. Tell us your store, your markets and three competitors, and we'll tell you where to start.