Product Consulting
A senior product lead, without the full-time hire.
Fractional product leadership and product teardowns for SaaS, AI startups and commerce brands. Roadmaps, pricing, onboarding and the metrics that show it's working.
Starts with a $2,000 product and GTM teardown over 2 to 3 weeks.
What we work on
- Discovery and roadmap
- Pricing and packaging, including usage, seat or outcome pricing for AI products
- Activation and onboarding
- Marketplace, search and checkout flows
- Analytics and experiments
- AI feature specs and evals
Ways to work together
| Format | Price | What it is |
|---|---|---|
| Product and GTM teardown | $2,000, 2 to 3 weeks | A review of your product, pricing, onboarding and go-to-market, ending in a written plan and a readout call |
| Fractional product lead | $3,000 a month for 1 day a week, or $5,500 a month for 2 days a week | Hands-on product leadership inside your team, with a 3-month minimum |
| Advisory | $100 an hour | Calls for founders who want a second opinion on a roadmap, a pricing change or a hire |
If you start a fractional engagement within 30 days of the teardown readout, half the teardown fee comes off your first month.
Who it's for
SaaS teams
Seed to Series B, with a roadmap that has outgrown the founders and activation that leaks after signup.
AI startups
Working out how to price usage, how to get new users to a useful result fast, and what to build next.
Commerce brands and marketplaces
Fixing search, checkout or seller flows, or launching a new product line.
Who you'll work with
Rishabh Gupta leads every product engagement. He started as an engineer at Infosys, then built and grew products at Vestaboard (hardware DTC, US), Alerzo (B2B marketplace, Nigeria), souKare (digital pharmacy, Middle East) and Actalink (crypto payments, UK). He coaches founders through Techstars and MentorCruise.
Questions
Why start with a teardown?
It's fixed price and takes 2 to 3 weeks, so you see how we work before either side commits to a monthly engagement. You keep the plan either way.
Can a fractional lead replace a full-time head of product?
For many seed and Series A teams, yes, for a while. Later-stage teams are better served by a fractional lead who supports their head of product or helps hire one.
How do we work day to day?
In your tools: Slack, Linear, Jira or Notion. Calls run from 5:30 to 10:30 pm IST. That's afternoon in the UK and Europe, late afternoon and evening in the Gulf, and morning on the US East Coast.
Get a second opinion on your roadmap
Book a 30-minute call with Rishabh. Bring your roadmap and your hardest product question.
Or email rishabh@roasexpert.com