Product consulting from a senior lead, without the full-time hire.
Fractional product leadership and product teardowns for SaaS, AI startups and commerce brands. Roadmaps, pricing, onboarding and the metrics that show it’s working.
Starts with a $2,000 product and GTM teardown over 2 to 3 weeks. By Rishabh Gupta, founder of ROAS Expert. Last updated 19 October 2026.
What we work on
Ways to work together
If you sign an engagement within 30 days of the teardown readout, the teardown fee comes off your first invoice. Capped at that invoice, no carry-over, no cash refund. USD, excluding taxes.
Product and GTM teardown
A review of your product, pricing, onboarding and go-to-market, ending in a written plan and a readout call.
Fractional product lead
Hands-on product leadership inside your team, month to month with 30 days' notice. $5,500 a month for 2 days a week.
Advisory
Calls for founders who want a second opinion on a roadmap, a pricing change or a hire.
Who it's for
| Stage | The problem we're usually called for | |
|---|---|---|
| SaaS teams | Seed to Series B | A roadmap that has outgrown the founders, and activation that leaks after signup. |
| AI startups | Pre-seed to Series A | How to price usage, how to get new users to a useful result fast, and what to build next. |
| Commerce brands and marketplaces | Any | Fixing search, checkout or seller flows, or launching a new product line. |
Who you’ll work with
Rishabh Gupta
Rishabh Gupta leads every product engagement. He started as an engineer at Infosys, was a founding growth hire at Vestaboard (hardware DTC, US), then built and grew products at Alerzo (B2B marketplace, Nigeria), souKare (digital pharmacy, Middle East) and Actalink (crypto payments, UK). He coaches founders through Techstars and MentorCruise. More about the team.
Questions
Anything else, ask on the call or email rishabh@roasexpert.com.
Why start with a teardown?
It’s fixed price and takes 2 to 3 weeks, so you see how we work before either side commits to a monthly engagement. You keep the plan either way.
Can a fractional lead replace a full-time head of product?
For many seed and Series A teams, yes, for a while. Later-stage teams are better served by a fractional lead who supports their head of product or helps hire one.
How do we work day to day?
In your tools: Slack, Linear, Jira or Notion. Calls run from 5:30 to 10:30 pm IST. That’s afternoon in the UK and Europe, late afternoon and evening in the Gulf, and morning on the US East Coast.
Read next
Guides from the same work, free to use with or without us.
Get a second opinion on your roadmap
Book a 30-minute call with Rishabh. Bring your roadmap and your hardest product question.