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Media Buying

There are no secret hacks.

Media buying in 2023 comes down to understanding where, when, and how to reach your audience to scale your revenue profitably. 


Using data, surveys, and interviews, we develop a customer profile that informs our channel selection.


We plan your spend allocation around key activation points in your marketing calendar and your day-of-week and hourly performance. 


With our understanding of your customer, we build scalable account structures using different combinations of audiences and creatives to help us find winners and scale quickly. 


  • Meta

    When set up properly, IG and FB can still drive the highest volume of paid conversions from your media portfolio.

  • YouTube

    For brands with high-end video or customer review videos, Youtube can deliver profitable conversions at scale.

  • Google

    We manage lower-funnel Google Shopping, Search, and Gmail campaigns to drive low-CAC sales.

  • CTV

    For brands with quality Youtube creative assets, CTV can be an easy extension to help you achieve even more scale.

  • Criteo/AdRoll

    Low-funnel offer-based retargeting helps you stay in front of the customer over time, helping you pick up more sales.

  • TikTok

    Prospecting on TikTok can deliver far superior CPMs compared to other channels, and can become a conversion-driver with the right creative.

Let’s grow together

Planning to spend at least $5k (₹4L) / month on paid media? Let’s chat. 

Contact Us