5 Reasons to Include Criteo/AdRoll Into Your Retargeting Campaign Mix

As a growth marketing agency specializing in maximizing return on advertising spend (ROAS), we highly recommend including Criteo and AdRoll in your retargeting campaign mix. These two retargeting platforms offer a range of benefits that can help businesses improve their online visibility, increase conversions, and drive sales. Here are five reasons why you should consider using Criteo and AdRoll for your retargeting campaigns.

1. Reach a wider audience

Criteo and AdRoll offer a wide range of targeting options, allowing brands to reach a broader audience. Both platforms use cookies to track user behavior and offer dynamic retargeting, which means that they can deliver personalized ads based on a user's previous interactions with a website. This ensures that startups can reach a wider audience and deliver targeted messages to potential customers who are most likely to be interested in their products or services.

2. Increase conversions

Criteo and AdRoll offer a range of features designed to increase conversions. This includes dynamic product ads, which can display the exact products a user has viewed or added to their cart, as well as personalized messaging that speaks directly to the user's interests and preferences. By delivering more relevant and personalized ads, businesses can increase their chances of converting potential customers into paying customers.

3. Cross-device retargeting

One of the most significant benefits of using Criteo and AdRoll is their cross-device retargeting capabilities. This means that they can track a user's behavior across multiple devices, including desktops, laptops, tablets, and smartphones. By tracking users across multiple devices, businesses can deliver a more consistent and cohesive advertising message, increasing their chances of converting potential customers into paying customers.

4. Detailed analytics

Both Criteo and AdRoll provide brands with detailed analytics and reporting, allowing them to measure the performance of their retargeting campaigns. This includes information on click-through rates, conversion rates, and other key performance indicators. By analyzing this data, startups can optimize their campaigns and improve their results over time.

5. Customization options

Criteo and AdRoll offer a range of customization options, allowing companies to tailor their retargeting campaigns to their specific needs. This includes options such as ad frequency capping, which limits the number of times a user sees an ad, and dayparting, which allows businesses to control when their ads are displayed. By customizing their campaigns, businesses can deliver a more effective advertising message and increase their chances of converting potential customers into paying customers.

Conclusion

Criteo and AdRoll are two retargeting platforms that online brands should consider adding to their campaign mix. With their wide range of targeting options, dynamic product ads, cross-device retargeting, detailed analytics, and customization options, they can help businesses increase their online visibility, improve conversions, and drive sales. At ROAS Expert, we are experienced in using these platforms to help businesses achieve their marketing goals and maximize their ROAS. Contact us today to learn more about how we can help your business leverage these powerful retargeting tools.