5 reasons why running ads on marketplaces help brands find customers

As a business owner, finding new customers and growing your brand is always top of mind. With the increasing popularity of online marketplaces such as Amazon, Meesho, and Flipkart, running ads on these platforms has become an essential part of any successful marketing strategy. In this article, we'll explore five compelling reasons why advertising on marketplaces can help your business find new customers and drive sales. By understanding the benefits of marketplace advertising, you can take advantage of this powerful tool to reach a wider audience and grow your business.

1. Access to a Wider Audience

   Marketplaces have millions of active users, and running ads on these platforms can help brands reach a wider audience than their DTC website. By advertising on both B2C & B2B marketplaces, brands can tap into a vast pool of potential customers who may not have discovered your brand yet.

2. Increased Visibility

   Marketplaces are designed to help shoppers discover new products and brands. ROAS Experts help entrepreneurs ensure their brand's visibility among the right audience at the right time by executing paid ad campaigns.

3. Better Targeting

   Marketplaces have access to first-party customer data enabling brands to use their advanced targeting capabilities. Startups can target their ideal customers based on demographics, interests, and past-purchasing behavior.

4. Enhanced Trust and Credibility

   Marketplaces have established trust and credibility with their users, which can benefit your brand. By advertising on Target, Walmart, or Myntra, brands can leverage the marketplace's reputation to enhance credibility and increase consumer trust.

5. Cost-Effective Advertising

   Advertising on marketplaces can be a cost-effective way to reach your target audience. Compared to other paid channels, running ads on marketplaces can be affordable, allowing you to stretch your ad budget further.

At ROAS Expert, we understand the benefits of running ads on marketplaces and can help you develop a successful strategy. Our team of experts has extensive experience in eCommerce and marketplace advertising, and we can help you reach your ideal customers and drive sales. Book a free call today to learn how we can help your brand grow with marketplace advertising.