--- title: Add Criteo retargeting campaign into brand's growth marketing strategy description: Why adding a Criteo retargeting campaign into your brand's growth marketing strategy is a smart move, and how ROAS Expert can help you get started. --- [Skip to content](https://roasexpert.com/blog/add-criteo-retargeting-campaign-into-brands-growth-marketing-strategy#main-content) [![ROAS Expert Horizontal Logo](https://roasexpert.com/hs-fs/hubfs/image.png?width=164&height=48&name=image.png)](https://roasexpert.com/) - [Home](https://roasexpert.com/) - [About](https://roasexpert.com/about) - [Media Buying](https://roasexpert.com/media-buying) - [Blog](https://roasexpert.com/blog) - [Contact](https://roasexpert.com/contact) Open main navigation Close main navigation - [Home](https://roasexpert.com/) - [About](https://roasexpert.com/about) - [Media Buying](https://roasexpert.com/media-buying) - [Blog](https://roasexpert.com/blog) - [Contact](https://roasexpert.com/contact) - [Book A Call](https://roasexpert.com/contact) [Book A Call](https://roasexpert.com/contact) Mar 24, 2023 4:00:00 AM # Add Criteo retargeting campaign into brand's growth marketing strategy ![Picture of Team ROAS Expert](https://roasexpert.com/hubfs/Logo.svg.svg) [Team ROAS Expert](https://roasexpert.com/blog/author/team-roas-expert) Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://roasexpert.com/blog/add-criteo-retargeting-campaign-into-brands-growth-marketing-strategy) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://roasexpert.com/blog/add-criteo-retargeting-campaign-into-brands-growth-marketing-strategy) [Twitter icon](https://twitter.com/intent/tweet?url=https://roasexpert.com/blog/add-criteo-retargeting-campaign-into-brands-growth-marketing-strategy) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://roasexpert.com/blog/add-criteo-retargeting-campaign-into-brands-growth-marketing-strategy) [envelope icon](mailto:?body=https://roasexpert.com/blog/add-criteo-retargeting-campaign-into-brands-growth-marketing-strategy) Retargeting campaigns have become a staple in the world of digital marketing, and for good reason. They allow brands to reach out to potential customers who have shown interest in their products or services but haven't yet made a purchase. Criteo, a leading digital advertising platform, offers one of the most effective retargeting solutions available. In this article, we'll explore why adding a Criteo retargeting campaign into your brand's growth marketing strategy is a smart move, and how ROAS Expert can help you get started. # What is Criteo retargeting? Criteo retargeting is a digital advertising solution that allows brands to reach out to potential customers who have shown interest in their products or services but haven't yet made a purchase. The platform uses data from cookies and other sources to target these users with personalized ads across multiple devices and channels. # Why add Criteo retargeting to your growth marketing strategy? There are several compelling reasons why you should consider adding Criteo retargeting to your growth marketing strategy. Here are just a few: 1. ## Personalized targeting Criteo retargeting allows you to target users with personalized ads based on their browsing history and behavior, making your ads more relevant and effective. 2. ## Cross-device targeting Criteo retargeting enables you to reach users across multiple devices and channels, ensuring that your message is seen by as many potential customers as possible. 3. ## High conversion rates Criteo retargeting campaigns have been shown to have high conversion rates, meaning that users who see your ads are more likely to make a purchase. # How can ROAS Expert help you get started with Criteo retargeting? ROAS Expert is a growth marketing agency that specializes in helping businesses achieve their growth objectives. Our team of experts has extensive experience working with brands on Criteo retargeting campaigns and can help you get started with a campaign that's tailored to your unique needs. ROAS Expert's approach to Criteo retargeting campaigns is focused on developing customized strategies that are designed to maximize ROI. We can help you with everything from audience targeting to ad creative and copy. With our help, you can achieve sustainable, long-term growth for your brand through Criteo retargeting. ## Conclusion Criteo retargeting is a powerful tool that can help brands reach potential customers who have shown interest in their products or services but haven't yet made a purchase. By adding Criteo retargeting to your growth marketing strategy, you can increase conversions and drive more revenue for your business. With the help of ROAS Expert, you can develop a customized Criteo retargeting campaign that's tailored to your unique needs and goals. [Contact ROAS Expert today](https://roasexpert.com/contact) to learn more about how we can help you get started with Criteo retargeting. ## Related posts ## [How ROAS influences brand's growth marketing strategy](https://roasexpert.com/blog/how-roas-influences-brands-growth-marketing-strategy) ![Picture of Richa Agrawal](https://roasexpert.com/hs-fs/hubfs/WhatsApp%20Image%202023-02-25%20at%2008.18.23.jpeg?width=50&name=WhatsApp%20Image%202023-02-25%20at%2008.18.23.jpeg) [Richa Agrawal](https://roasexpert.com/blog/author/richa-agrawal) Mar 26, 2023 1:15:00 PM Return on Ad Spend (ROAS) is a critical metric that measures the effectiveness of your marketing... [Read more](https://roasexpert.com/blog/how-roas-influences-brands-growth-marketing-strategy) [![](https://roasexpert.com/hs-fs/hubfs/How%20Clothing%20Brands%20on%20Instagram%20Use%20Paid%20Marketing%20to%20Boost%20Revenue-1.png?height=200&name=How%20Clothing%20Brands%20on%20Instagram%20Use%20Paid%20Marketing%20to%20Boost%20Revenue-1.png)](https://roasexpert.com/blog/how-clothing-brands-on-instagram-use-paid-marketing-to-boost-revenue) ## [How Clothing Brands on Instagram Use Paid Marketing to Boost Revenue](https://roasexpert.com/blog/how-clothing-brands-on-instagram-use-paid-marketing-to-boost-revenue) ![Picture of Team ROAS Expert](https://roasexpert.com/hubfs/Logo.svg.svg) [Team ROAS Expert](https://roasexpert.com/blog/author/team-roas-expert) Apr 14, 2023 11:20:00 PM As a leading growth marketing agency, we know that clothing brands face intense competition on... [Read more](https://roasexpert.com/blog/how-clothing-brands-on-instagram-use-paid-marketing-to-boost-revenue) [![](https://roasexpert.com/hs-fs/hubfs/Why%20YouTube%20Shorts%20and%20Instagram%20Reels%20Ads%20are%20Must-Haves%20for%20Brands-1.png?height=200&name=Why%20YouTube%20Shorts%20and%20Instagram%20Reels%20Ads%20are%20Must-Haves%20for%20Brands-1.png)](https://roasexpert.com/blog/why-youtube-shorts-and-instagram-reels-ads-are-must-haves-for-brands) ## [Why YouTube Shorts and Instagram Reels Ads are Must-Haves for Brands](https://roasexpert.com/blog/why-youtube-shorts-and-instagram-reels-ads-are-must-haves-for-brands) ![Picture of Richa Agrawal](https://roasexpert.com/hs-fs/hubfs/WhatsApp%20Image%202023-02-25%20at%2008.18.23.jpeg?width=50&name=WhatsApp%20Image%202023-02-25%20at%2008.18.23.jpeg) [Richa Agrawal](https://roasexpert.com/blog/author/richa-agrawal) Mar 29, 2023 12:26:00 AM With the rise of short-form video content on social media platforms, brands are looking for ways to... [Read more](https://roasexpert.com/blog/why-youtube-shorts-and-instagram-reels-ads-are-must-haves-for-brands) Paid Media Management At ROAS Expert, we help startup founders and business owners achieve an industry-leading Return On Ad Spend (ROAS) through our proven Media Buying strategy. Our team runs advertising campaigns across all major platforms, including Social Media (Facebook, Instagram, LinkedIn, Pinterest, Snapchat, Reddit, TikTok), Google (Search, Performance Max, App Install, Lead Gen, Local Business), Apple Display Ads, Mountain (CTV), Taboola/Criteo, Industry Newsletters, and Sponsored Podcasts. Performance Marketing ROAS Expert specializes in performance marketing for entrepreneurs. This digital marketing strategy allows businesses to pay only for specific actions taken by potential customers, maximizing efficiency. Our team has extensive experience in successful campaigns across various industries, including search engine, social media, display, affiliate marketing, and conversion rate optimization. Performance marketing is cost-effective, measurable, and provides a high ROI. Contact ROAS Expert today to develop a customized strategy that fits your unique needs and budget. 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