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Get easily started with Microsoft Bing Ads with import from Google Ads

As a growth marketing agency, we understand the importance of expanding your advertising reach across multiple platforms. Microsoft Ads offers an excellent opportunity for businesses to reach a broader audience beyond Google Ads. However, creating a new campaign from scratch on Microsoft Bing Ads can be time-consuming and laborious. That's where importing your Google Ads campaigns into Microsoft Ads can save you a lot of time and effort. In this article, we will guide you through the process of importing your Google Ads campaigns into Bing Ads.

Step 1: Export Your Google Ads Campaigns

The first step is to export your existing Google Ads campaigns. To do this, log in to your Google Ads account and navigate to the Campaigns tab. Select the campaigns you want to import into Bing Ads, then click on the Download button and choose the "Google Ads Editor CSV" option.

Step 2: Create a New Campaign in Microsoft Ads

Log in to your Microsoft Advertising account and create a new campaign. Select the campaign type that best suits your business needs and enter your campaign details, including your ad group and target audience.

Step 3: Import Your Google Ads Campaigns into Microsoft Ads

Now that you have your Google Ads campaigns exported and your Microsoft Ads campaign set up, it's time to import your Google Ads campaigns into Microsoft Ads. From the Microsoft Ads dashboard, navigate to the "Import" tab and click on "Google Ads." Choose the Google Ads account you want to import campaigns from, select the campaigns you want to import and click "Import."

Step 4: Review Your Microsoft Ads Campaign

Once the import process is complete, review your Microsoft Ads campaign to ensure everything is in order. Check your ad groups, keywords, and targeting settings to make sure they match your original Google Ads campaign.

Best Practices for Importing Google Ads Campaigns into Microsoft Ads

  1. Keep your campaigns organized. Before importing your Google Ads campaigns into Bing Ads, make sure they are well-structured and organized. This will make it easier to manage them in Bing Ads.

  2. Check for discrepancies. After importing your campaigns into Microsoft Ads, review them for discrepancies. Check your ad copy, targeting, and keywords to ensure they are still relevant and match your business goals.

  3. Optimize your campaigns. Microsoft Bing Ads offers different targeting options than Google Ads, so take advantage of them. Test different ad copy, adjust your bidding strategy, and try different targeting options to optimize your campaigns for maximum ROI.

  4. Monitor your campaigns regularly. Keep a close eye on your Microsoft Ads campaigns and monitor their performance regularly. Use tools like Bing Ads Editor or third-party analytics tools to track your performance and adjust your campaigns accordingly.


Importing your Google Ads campaigns into Microsoft Ads is a simple and effective way to expand your advertising reach and save time on campaign creation. By following these best practices, you can ensure your campaigns are well-organized, optimized, and regularly monitored for optimal performance. As a growth marketing agency, we can help you leverage Microsoft Ads to reach new audiences and grow your business. Contact us today to learn more about our media buying services.

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