How to Run Product Listing Ads (PLAs) on Noon: A Guide for Entrepreneurs

As e-commerce continues to grow in the Middle East, online marketplaces like Noon are becoming increasingly popular among consumers. With over 30 million products available, Noon offers a vast selection for customers but also presents a challenge for small businesses looking to stand out among competitors.

One effective way to boost your visibility on Noon is through Product Listing Ads (PLAs). PLAs are visual ads that showcase your product and appear in search results when a customer looks for a specific item. They can help increase clicks and conversions, and ultimately drive more sales to your e-commerce business.

Here's a guide on how to run effective PLAs on noon.com:

1. Create a Merchant Account on Noon

   To get started with PLAs, you'll need to create a merchant account on Noon. This will allow you to list your products, manage orders, and run ads. The process is straightforward and can be completed within minutes.

2. Optimize Your Product Feed

   Once you have a merchant account, it's important to optimize your product feed. This means providing detailed and accurate information about your products, such as titles, descriptions, images, and prices. Make sure to use relevant keywords in your product titles and descriptions, as these will be used to match your products with relevant search queries.

3. Set Up Your PLA Campaign

   To run PLAs on Noon, you'll need to set up a campaign through Noon Advertising. You can choose between two types of campaigns: Automatic and Manual. Automatic campaigns let Noon decide which products to advertise based on your product feed and budget, while Manual campaigns allow you to choose which products to advertise and set your bids.

4. Monitor and Adjust Your Campaign

   Once your campaign is up and running, it's important to monitor its performance regularly. Keep an eye on key metrics such as clicks, conversions, and cost per click (CPC), and adjust your bids and budget accordingly. You can also use Noon's reporting tools to gain insights into which products are performing well and make informed decisions about your ad spend.

In conclusion, running Product Listing Ads on the Noon marketplace platform can be an effective way to boost your e-commerce sales in the Middle East. By following these best practices and working with a trusted agency like ROAS Expert, you can ensure your ads are optimized for success and help your small business thrive in a competitive online marketplace.