Learn how lifestyle brands are using Meta's Instant Experience ads

As the world of digital marketing evolves, lifestyle brands need to stay ahead of the curve and adopt innovative advertising strategies to engage with their audience. Meta's Instant Experience ads provide a unique opportunity for brands to create immersive and interactive ads that go beyond traditional static ads. In this article, Richa, partner at ROAS Expert, will dive deeper into how lifestyle brands are using Meta's Instant Experience ads to drive engagement and what your brand can do to get started.

Why use Instant Experience ads?

Instant Experience ads, formerly known as Canvas ads, offer a full-screen, immersive mobile experience that allows brands to showcase their products or services interactively. With Instant Experience ads, brands can include multiple media formats, such as images, videos, and carousels, to create an engaging and visually appealing ad experience.

Moreover, Instant Experience ads are designed to load quickly, improving the user experience and reducing the likelihood of users abandoning the ad. They can also be customized to match a brand's aesthetic, allowing brands to maintain consistency across their advertising campaigns.

How are lifestyle brands using Instant Experience ads?

Lifestyle brands are leveraging Instant Experience ads to create engaging and immersive ad experiences that uniquely showcase their products. For example, fashion brands are using Instant Experience ads to create virtual lookbooks that allow users to interact with different outfits and accessories. Beauty brands are using the platform to showcase their products in action, with video tutorials and interactive quizzes.

Instant Experience ads are also being used by travel brands to create virtual tours of destinations, allowing users to explore the location before booking a trip. Additionally, home decor brands are using the platform to create virtual room tours that allow users to see how different products can be incorporated into their homes.

How to get started with Instant Experience ads?

To get started with Instant Experience ads, you need to have a Facebook Ads Manager account and an active Facebook page. From there, you can access the Instant Experience ad builder and create your ad. You can choose from a range of templates or create a custom layout to match your brand's aesthetic.

When creating your Instant Experience ad, it's important to consider the user experience and ensure that the ad is designed to load quickly and be visually appealing. It's also important to keep your branding consistent across your advertising campaigns to improve brand recognition.

Final thoughts

Meta's Instant Experience ads offer a unique opportunity for lifestyle brands to create engaging and immersive ad experiences that go beyond traditional static ads. By leveraging this platform, brands can showcase their products in a way that resonates with their audience and drives engagement.

At ROAS Expert, we help businesses leverage the latest digital marketing strategies to improve their ROI and reach their marketing goals. If you're interested in incorporating Instant Experience ads into your advertising strategy, get in touch with our team to learn more.