10 Reasons Your Google Ads Account Gets Suspended & How to Avoid Them

Google Ads is an essential advertising platform for businesses of all sizes. It allows brands to reach potential customers at the right moment when they are searching for products or services. However, Google has strict policies that advertisers must follow. Failure to comply with these policies can result in account suspension, which can be detrimental to a brand's advertising efforts. In this blog post, we'll discuss ten common reasons why your brand's Google Ads account may get suspended and how you can avoid it.

1. Misleading or inaccurate ad content

   One of the most common reasons for account suspension is misleading or inaccurate ad content. This includes using deceptive language or false claims to entice users to click on your ad. Ensure your ad content is truthful and transparent, and avoid making exaggerated claims about your products or services.

2. Unacceptable business practices

   Google does not allow ads for businesses that engage in practices deemed unacceptable. These practices include promoting illegal products or services, promoting fake or counterfeit goods, or promoting products that are not allowed in certain countries.

3. Invalid payment information

   Having invalid or expired payment information can result in account suspension. Ensure your payment information is up-to-date and accurate.

4. Unacceptable website content

   Your website content must comply with Google's policies. If your website contains content that is deemed unacceptable, your account may get suspended. This includes promoting violence, hate speech, or adult content.

5. Ad disapproval

   If Google disapproves of your ads multiple times, your account may get suspended. Ensure your ads comply with Google's policies and review the ad guidelines thoroughly before creating your ads.

6. Copyright infringement

   Using copyrighted content without permission is a violation of Google's policies. If your ad or website contains copyrighted content, your account may get suspended. Ensure you have the necessary rights to use any images, music, or other content in your ads and on your website.

7. Landing page violations

   Your landing pages must comply with Google's policies. If your landing pages contain content that is deemed unacceptable, your account may get suspended. This includes pages that contain malware, phishing, or spam.

8. Suspicious behavior

   Google may suspend your account if they detect suspicious behavior, such as multiple account creations or frequent changes to payment information. Ensure you only have one account, and all payment information is accurate and up-to-date.

9. Ad cloaking

   Ad cloaking is a violation of Google's policies and can result in account suspension. Ad cloaking refers to the practice of showing different content to Google than what the user sees. Ensure your ads are transparent, and the content shown to Google is the same as what the user sees.

10. Non-compliance with Google Ads policies

    The most common reason for account suspension is non-compliance with Google Ads policies. Ensure you familiarize yourself with Google's policies and guidelines before creating your ads.

In conclusion, Google Ads can be an effective advertising platform, but it's crucial to comply with Google's policies to avoid account suspension. By following these ten tips, you can ensure your ads and website comply with Google's policies and avoid suspension, leading to successful advertising campaigns. If you need help managing your Google Ads account and ensuring compliance, contact our team at ROAS Expert today.